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Marketing - Communication Manager

Work Experience

CARREER OVERVIEW

Self-employed as independent consultant (October 2008 till now)

- independent consultant in e-marketing, direct marketing, communication and website projects

At the moment I’m working on web project management and e-marketing projects for:
- Rajapack
- Goodman
- Thomas Industrial Media
- Durabrik
- Carrefour
- Umicore


WEB & IT DIRECTOR: Thomas Industrial Media (September 2003 - September 2008)

- management of 8 industrial magazine websites (in English, German, French and Italian)
- production and broadcast of monthly electronic versions of those magazines
- coordination of over 400 email campaigns per year
- monthly email newsletters (production in html format and distribution)
- development and traffic building for an industrial search engine
- website traffic building exercises via SEO techniques and Google key word campaigns
- daily coordination of IT and telecom matters (centralisation of all requests and issues and
coordination of the activities of specialised verndors in order to keep the IT and telecom
network operational)


PUBLICATION DIRECTOR: TIPCo Europe (July 1998 - August 2003)

- management of the circulation department with 4 staff members responsible for production,
marketing, promotion and distribution of an industrial buying guide on CD-ROM across 17
European countries
- management of the editorial department with 15 staff members responsible for building and
maintaining a database of industrial manufacturers in 20 European countries.


MARKETING MANAGER: TIPCo Europe (February 1996 - June 1998)

- publication of the Thomas Register Europe CD-ROM and website, a Europen industrial
buying guide
- building and maintaining a professional user base of 75,000 engineers and industrial
purchasers across Europe, using database marketing, direct marketing and telemarketing
techniques
- organising participation in major industrial trade shows across Europe, such as Hannover
Messe, Midest, Manufacturing Week, Biman Milan, Packaging Show, Het Instrument, etc.
- design and production of promotional and marketing materials (brochures, rate cards,
mailings, etc.)


CIRCULATION MANAGER: ITT Thomas Publishing Europe ( March 1993 - December 1995)

- establishing the controlled circulation for the Thomas Register Europe in 12 European
countries
- international listbroking, database marketing and merge-purge applications with up to 70
different lists
- managing telemarketing campaigns in 12 different languages
- European wide direct marketing campaigns and physical distribution of a 3 volume buying
guide
- marketing and user satisfaction research by means of telemarketing and focus groups
- agency and supplier supervision
- budget control and follow up of European direct marketing legal aspects
- support activities to a European sales team



PROMOTION MANAGER: Ketels DM Group (December 1989 - February 1993)

- copy writing, design and production of brochures, catalogues, mailing campaigns
- media planning
- coordination of artwork and photography
- management of the customer database
- support to the sales team
- yearly production of the Spectron catalogue (listrental activities of the Ketels DM Group)


ACCOUNT EXECUTIVE: Ketels DM Group ( February 1985 - November 1989)

- account management of a b-to-c customer portfolio worth 1.8 million euro on an annual basis
- direct marketing consultancy and advice
- coordination from a to z of the production of consumer oriented direct mail campaigns

Education

Master in communication sciences

Skills

PROFESSIONAL SKILLS

1. Computer Skills: html website development, Microsoft Office programmes, CorelDRAW
Graphics Suite, Photoshop, Adobe Acrobat

2. Website development, e-marketing and electronic publishing:

- html website development and e-mail newsletters
- coordination of website development projects and e-publishing projects
- website traffic building via SEO (search engine optimalisation) and key word campaigns
- html e-mail campaigns (composition, coordination and results analysis)
- CD-ROM development, production and distribution projects
- creation of digital magazine versions and promotional activities to build traffic

3. Direct Marketing in a pan-European context

- database marketing (database build and maintenance, deduplications, data treatment)
- international listbroking and target group determination
- artwork, copy writing, lay out, coordination of translations and pre-press
- production of catalogues, brochures, newsletters, mailing campaigns, laserprint projects
-fulfilment and response analysis

4. Marketing activities

- organisation of trade show participations in multiple European countries
- telemarketing campaigns and focusgroups across Europe
- marketresearch projects
- coordination of advertising campaigns in industrial European magazines
- product presentations and participation in seminars

5. Commercial and managerial skills

- account management of a customer portfolio
- management of vendors and suppliers, agency and programmers
- management of IT tasks and vendors
- establishment of business plans and budgets and budget control
- team management

Languages

Dutch, French, English, German

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