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Media and New Media Business Development

Work Experience

Mediavision UK Ltd (Aug 2002 – present) Co-Founder

Mediavision is a London-based management consultancy and business accelerator which works with clients in the following areas:

- Marketing Consultancy - developing strategy and content for digital platforms. Clients include brand owners and leading advertising agencies.
- Venture Incubation – partnership with a leading leisure sector consultancy. We supply business planning and marketing services, based around the formation of special interest clubs
- Advising various clients in interactive TV and wireless services on market development strategy and early stage fund raising (UK, Finland, Norway).
- Shareholder and Partner in a UK interactive gaming tv channel, developing content and marketing proposition.
- Consultant to a leading New York based DVD label specializing in world cinema


The Fourth Room Ltd (March - Aug 2002) Partner
A leading strategic branding and marketing consultancy.
I Managed new business pitches and client projects in education, media and FMCG sectors. Company went into liquidation Aug 2002 (caused by client bankruptcy)

K-World AB (Nov 1999- March 2002) UK CEO & Director of Group Business Development

A Swedish media group focused on educational services sector with business operations in 10 countries. K-World business areas included broadcast television, e-learning tools and content delivery, knowledge management tools and services.
- Played a key role in fund raising and preparation of business plans
- Consulting experience in e-learning/knowledge management for blue chip clients
- Overall controller of media assets across television and e-learning divisions.
- Brokering of strategic alliances with content suppliers and specialist consultants
- Key role in several corporate acquisitions of e-learning companies
- Led internationalization of K-World’s television business
- Co-managed with CTO, software design and development in CMS and ASP areas.
- Left to join The Fourth Room in March 2002

Pearson Television (July 1997- Nov 1999) regional European CEO + head of comedy acquisitions
- European territory manager and genre specialist for world´s largest television producer.
- Managed local tv production of entertainment and drama in several markets.
- Key account relationships with broadcasters across the territory.
- Acquired rights to formats for international roll-out and supervised local adaptation.
- Key role in corporate acquisitions in Nordics, Italy and Germany.
- Member of worldwide production board.
- Post-merger ($0.5 billion) integration management experience.
- Increased territory profits every year and always beat sales targets.

WegeliusTelevision/SvenskFilmindustri AB (1991-1997)
A highly successful Nordic television production company with operations in Stockholm, Oslo, Copenhagen and Helsinki.
- head of programming + founding team member
- Managed all programme development activity
- Executive production experience in most programme genres.
- Key sales and account responsibility to all main public and commercial broadcast clients.
Strong annual growth during my tenure. Company acquired in 1995 by Svensk Filmindustri.

Songseekers International (1990-1991) Account Manager
Specialist intellectual property agency advising advertising, tv and film industries on ancillary marketing strategy.
-Key account experience with senior clients in UK and US music and film industries.

DFT Productions (part time 1987-1990) co-founder, producer
Production and management service company for myself and two producer-director colleagues.
- Produced music videos, corporate training, television commercials.
- Freelance work as producer for BBC, C4, Sky Television, LBC.

Education

Norwegian School of Management, Oslo, Norway (1996-1997)
Master of Business Administration (MBA)
Specialisation in Strategy, Entrepreneurship and Technology courses. School ranked #7 in Europe for research by FT in 2002.

Kings College/London University London (1984-85, 1987-89)
BA Hons Philosophy (2:1)
Thesis in Philosophy of Science

Skills

My skillset can be summarised as the following:

- Acquisition Analysis/Due Diligence/ Business Appraisal (corporate M&A, asset disposal, valuations)
- Advertising planning and collateral development (strategic and tactical, B2B and B2C, technology related)
- Audio-visual Production/Producer and Executive Producer level experience in most genres including formatted entertainment, drama, comedy, reality, current affairs, documentary, sports, talk-shows (television, multimedia, radio)
- Branding and creative strategy: consumer insight, marketing strategy, marketing planning.
- Business Development (key broadcast account management, television and new media strategic alliances)
- Business and Market Planning (technology, leisure sector and media ventures)
- Company Start-up (fund-raising, key recruitment, marketing, media relations)
- Company Sale (preparation of sales prospectus, selection of buyers, negotiations, exit)
- Design Management (advertising and marketing collateral materials, user interface design, online experience design)
- Enhanced Television (interactive television authoring platforms, workflow design, SMS and MMS cross platform integration)
- Joint Venturing (television production and distribution, e-learning project management)
- Integration of Businesses (television distribution, $0.5bn merger experience)
- Licensing (technology licensing, intellectual property licensing, content licensing)
- Market Planning (new verticals, new segments, new geographies, mainly tech related)
- Market Strategy (preparation and implementation of marketing plan)
- Market Research (B2B and B2C, focus groups, workshops, technology fit etc)
- Project Planning, Project Management (tv production, e-learning, branding and digital tv services)
- Media & e-commerce technologies – Commercial Development and Consultancy (e-learning tools and services, wireless, digital television authoring and broadband distribution applications)
- Sponsorship (securing sponsors, management of properties, licensing and negotiations)
- Venture Capital (fund raising, M&A, due diligence)

Languages

English, Swedish (fluent), Norwegian (fluent), French,(basic), German (basic)

Other

An energetic, eclectic and multi-skilled senior manager with MBA and 15 years international experience in the broadcast media industries (marketing services, television production, distribution + broadcasting, multimedia production), content management technologies (e-learning and CMS) and media venture development (company sales, mergers and acquisitions).

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