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Marketing Consulting

Work Experience

8/03 - today
marketing consulting, Zug

Most important current consulting mandates:

Swissclick AG, Kloten Switzerland
Online Advertising agency and No.1 portal in category ads / classifieds such as immoclick, jobclick, autoclick, bazarclick.
Various international strategic online Marketing projects.
Development of new online dialog services (BtoB and BtoC; Leadgeneration, newsletter-Marketing, SEM, etc.). Key account consulting (Toyota, Marionnaud cosmetics, Jelmoli Visa Card, AXA Winterthur Insurance, Postfinance, Coop online shops)

Webmiles GmbH, München , Germany
(Market leader online bonus systems for target-group oriented customer relationship Management in Germany.
Market development projects including active key account acquisition in
Switzerland.

MOCONSO GmbH, München, Germany
Leading European Full-Service provider mobile content solutions and mobile Marketing.
Representative Switzerland.
Market development Switzerland projects. Key account acquisition.

Most important mandate 2003/04:

ES-ASTRA S.A. , Luxembourg
(World No 1 satellite operator. In Europe market leader direct satellite reception). Strategy development, conversion and market introduction of “highspeed Internet via Satellite” in 5 European countries including development web-shops. Responsible for planning and conversion of all Marketing, Branding and Loyalty activities such as direct-mails, phone-marketing, ads, supplements in magazines/newspapers, TV, billboards, online advertising, retention, member-safe, member-get-member, etc.

7/01 – 7/03
WEKA Verlag AG, Zürich
Subsidiary of WEKA international publishing group, Germany.
WEKA is a publishing house for practice-oriented, professional science information in the area of management, finance, law, tax, humanresource and IT. Sales (subscription-model with regular updates) by Direct-Marketing, Phone-Marketing and online.

CEO
Overall responsibility for WEKA Verlag AG, Zürich.
Member governing board.

Most important tasks and projects:
· Conception and building online-platform with shop-area and content-area for customers (CUG).
· Successful market launch of new products in a new subscription-system.
· Transposition and optimization sales-channel mix (including phone-marketing), above all taking into account online channel.
· Complete redesign Corporate Identity and Branding incl. new product-design and packaging.
· Implementation print-on demand processes and first structure steps of a media-neutral content database.

08/99 – 5/01
BOL International (Bertelsmann Online), Zug
International Headquarters
Launch of 16 countries within 15 months.

Vice President International Marketing and Branding
Areas of responsibility:
Applies to 16 countries (Germany, England, France, Netherlands, Spain, Switzerland, Denmark, Sweden, Norway, Finland, Italy, Japan, China, Singapore, Malaysia, and Hong Kong) and all product lines (books, music, Video/DVD, software/games).
· Lead of the local Marketing/Sales Teams.
· Lead of the International Marketing Team in Zug, London and New York.
· Online Marketing. Evaluation and implementation of site-tracking tools.
· Evaluation and implementation of Affiliate Marketing Programs.
· Develop and implement a Global Branding Strategy including coordination with the Lead Agency and local agencies for adaptation work (USPs, claims, corporate identity, corporate design, co-branding, brand book, research brand awareness).
· Offline advertising (advertising campaigns: print/TV/radio).
· Marketing reporting (Implementation Data Warehouse).· International Market Research.
· Implementation of Marketing tools (coupons, gift certificate, member get member, etc.). Coordination of requirements/specifications with IT, Front-End and Back-End.
· Pricing strategy of all product lines.
· E-mail communication (newsletter and marketing communication). Customer touch-point-strategy.
· Retention and loyalty programs.
· As of May 2000 simultaneously Acting Managing Director BOL Spain. Reorganization initiated and completed.

01/99 – 07/99
BOL International (Bertelsmann Online), Zug
International Headquarters
Vice President Marketing, Branding & Editorial
(Territory A: France, Spain, Italy, Latin America)

Most important areas of responsibility:
· Elaborate business plans und launch management for above countries.
· Formulate Online Marketing strategy for bol (worldwide).
· Work out a concept for the Global Branding strategy.

01/98 – 12/98
AOL Bertelsmann Europe GmbH, Zug
Europa Headquarter AOL (America Online) Bertelsmann and CompuServe

Vice President Advertising Sales/Bundling/Partner-Marketing for AOL Europa and CompuServe Europa

Additional functions (refer to prior functions listed below). Partly in connection with takeover of CompuServe by AOL

· Responsible for the creation of online advertising sales organizations for AOL in Germany, England and France and meeting business plan.
· Personal acquisition/consultation of the most important European Key-accounts.
· Responsible for the consolidation of existing advertising sales teams CompuServe (in Germany, England, France, Netherlands, Switzerland) with AOL. Total of 55 direct reports.
· Evaluation and implementation of centralized AOL/CompuServe Adservers.
· Responsible for the coordination of European AOL/CompuServe partner marketing deals incl. coordination with AOL Inc., USA.
· Acting Managing Director CompuServe Switzerland and Austria.

08/96 – 12/97
AOL Bertelsmann Europa GmbH, Zug
Europa Headquarter AOL (America Online) Bertelsmann

Regional Vice President Europa
Areas of responsibility:
· Coordination of all Marketing and Bundling activities for AOL Europa with Hardware/Software/Modem/Games manufacturers, magazine inserts, etc.
· Personal sales negotiations with Key-accounts e.g. IBM, HP, Compaq, Toshiba, Microsoft, Sony, etc.
· Coordination co-op and partner Marketing AOL Europa.
· Negotiations with Telco’s in Germany, England and France.
· Marketing reporting.
· Support launch preparations Netherlands and Scandinavia.
· Support CEO in market evaluations Spain, Italy and Portugal.
· Point of coordination for bundling / co-op Marketing with AOL Inc., USA.

03/93 – 07/96
Harlequin Enterprises Limited, Baar
Overseas headquarters of Harlequin Enterprises Ltd. (Toronto, Canada).
The world’s largest publisher of paperbacks with 250 Mio. sold books / year (subsidiary of Torstar Toronto Star , Canada).

Regional Director Southern Europe / Latin America
With direct profit responsibility for the local Harlequin subsidiaries in France, Italy, Bulgaria, Greece, Spain, Portugal, Romania, Turkey and Spanish Latin America.

Most important projects:
· Market development and creation of subsidiaries in Bulgaria, Turkey and Romania.
· Acting Managing Director Bulgaria (1 year) and Turkey (2 years).
· Market introduction in Latin America (most important markets: Mexico, Argentina, Chile, Uruguay, etc.).
· Realization of a joint printing concept for Eastern Europe.
· Realization of a joint TV spot concept for Eastern Europe (incl. Poland & Hungary).
· Introduction / training of new Country Directors in various countries.

03/92 – 02/93
Harlequin Enterprises Limited, Baar
Overseas Headquarters
Assistant to the Executive Vice President Overseas
Responsible for the Marketing support for the subsidiaries in Germany, France, Italy, Greece, Spain and Portugal, in close cooperation with local management.

04/79 – 02/92
AZ Direct Marketing Bertelsmann AG, Ittigen-Bern/Zürich
Full service provider of Direct Marketing services (conceptual consulting, target group analyses, Direct Marketing specific EDP services, merge-purge, database management, production of Direct Mail packages, etc).

General Manager
Direct report to the CEO of AZ Bertelsmann Group in Gütersloh, Germany.
Responsibility for the the Swiss market.

Most important projects:
· Set-up of a successful sales organization of all Direct-Marketing services (BtoC and BtoB).
· Upgrading Listbroking department.
· Set-up BtoB address database (incl. specific services such as new-buildings and physician databases).
· Creation of the subsidiary Regio Select AG and the first market introduction of micro-geographical market and segmentation analyses in Switzerland.
· Development and Introduction of various EDP services (match programs, database administration) as well as the creation of a database of Swiss households containing information on socio-demographics, buying behavior and other cluster characteristics.

Concurrently from 02/88 – 02/92:
Regio Select Bertelsmann AG, Ittigen-Bern/Zürich
(subsidiary Regio Select Bertelsmann AG, Gütersloh, Germany).
First supplier of micro-geographical consumer segmentation analyses (clustering) in the German language area.

General Manager
Responsible for the product development and market introduction in the pilot market Switzerland.

03/78 – 03/79
Unilever Schweiz AG, Zürich
Assistant to the Product Manager Elida Cosmetics


02/76 – 02/78
AZ Direct Marketing Bertelsmann AG, Ittigen-Bern
Listbroking and Finance Manager
Development Listbroking department and lead accounting.

11/70 – 10/72
Basis Watch M. Thommen, Tecknau
(third largest Swiss producer of watches low price segment)
Assistant to the Sales Director
Country Manager Nigeria and Ivory Coast. Actively involved in key account management.

Education

1967 – 1969
Wirtschaftsgymnasium, Olten

1972 – 1975
HWV (Höhere Wirtschafts- und Verwaltungsschule), Zürich
Degree Betr. Oec. HWV/FH (in Marketing).

1975
University of Massachusetts, Amherst, USA.
School of Business Administration.
Attended two-month course in Management techniques subsequent to completing HWV

Skills

· Many years of proven international Marketing and Sales experience, mainly in Publishing, E-commerce, Internet, Mail-order, Media (BtoC and BtoB).
· Executive Management and restructuring experience.
· International leadership experience with direct profit responsibility.
· Specialized in Dialog-Marketing (online and offline),CRM, Retention, Loyalty, Branding and Sales.
· Set-up and reorganization of subsidiaries in different countries and cultural environments.
· Strong negotiator in a lot of different countries and environments.
· Big international working experience and network in Europe (incl. Eastern Europe), USA/Canada, Latin-America and partly Asia (Japan, China, Korea).
· Independent Marketing consulting work.

Languages

German Mother tongue
English fluent (working language for about 15 years)
French Medium
Spanish Conversation and simple negotiations

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