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Media manager / media consultant

Work Experience

June 2007 – Today: Independent Media Consultant / Ower of Media Advies

Worked or working for: Thomas Cook, Neckermann, Vrij Uit, Kieskeurig, Meewind, Sense of Victory, Checkit, SimplyC Marketing

September 2007 – Oktober 2008: Interim Media Strategy Director

Media Strategy Director at OMD

Responsible for media strategy (online and offline), media planning, evaluation and learning’s (e.g. tracking studies) of media activities and managing different client teams.
Working for Sara Lee, Douwe Egberts, Pickwick, Senseo, Pepsico, Lays, Smiths, Mexx, Carglass, Centerparcs, Unicef, Alpro Soya

September 2005 – May 2007: International Media Manager TomTom

International Media Manager TomTom

As TomTom’s International Media Manager my role was to devise, plan and implement TomTom’s spot and non-spot media strategy that supported all areas of activity (in 16 countries) and the strategic calendar.

I was reporting to the Global Head of Marketing and working closely with the Marketing and Brand Managers and in that role responsible for creating the media strategy, managing the media agency, conducting and leading annual negotiations (across all media types) and optimizing media planning.

In addition I was responsible for control in terms of campaign follow-up (impact and effectiveness) and for developing the ‘non spot’ strategy and of the implementation of this. And above all always ensuring that TomTom’s media portfolio is impactful, making use of the newest techniques and possibilities.

New initiatives in my role as Media Manager TomTom (next to all above)
-Initiated and set up extensive Search Engine Advertising structure
-Initiated and set up Tracking study (with Daphne)
-Initiated Auditing of European Television performance with Accenture
-Initiated and set up a new media budgeting structure


September 2001 – September 2005: Kobalt

Media Strateeg/ Consultant

Member of Integrated Channel Planning (ICP) team Masterfoods
Responsible for media strategy, media planning, evaluation and learning’s (e.g. tracking studies) of media activities for several international brands as Rabobank, Interpolis, Robeco, Pepsi, 7Up, Gatorade, Mars, M&M’s, Snickers, Twix, Celebrations, Dove, Maltesers, Pedigree, Whiskas, Sheba, Frolic, Cesar, Catsan.
Managing a team of 6 people

September 1997 – August 2001: Initiative Media


March 2000 – April 2001 Senior Media planner

Responsible for all occurring media activities for several clients as Orange (Dutchtone) and Renault
Managing a team of 4 people
Responsible for negotiating contracts


February 1999 – February 2000 Media planner

Responsible for media planning (everything but RTV) for several clients as Orange (Dutchtone) and Renault
Analyse media landscape


September 1997 – January 1999 RTV-planner

Responsible for RTV-planning for several clients as SCA Hygiene Products, Heineken, Campina and Renault
Analyse RTV-landscape

Education

1994  1997:Communication Science, University of Amsterdam
1992 - 1994:Political Science, University of Amsterdam

Skills

Media strategy, online strategy, RTV strategy, training, media consulting,

Languages

English: fluent; German: fair working knowledge

Other

Activities

2004  2006:Member of the committee for Young
Media Professionals (YIM)
2005 Member of the AMMA-jury 2004
2000 – 2001:Member of the committee Outdoor of PMA (Platform Media Bureaus)

Training courses
2007: GITP: LEF- personal development for young professionals
2005: Gazing Performance: Course Costumer Focus
2003: Triantes: Presentation Skills
2000: SRM Marketing Communication B (partly)
1999: Krauthammer: presentation techniques and commercial skills

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