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Technology related marketing

Work Experience

Marketing strategist & director bridging the gap between Technology & Marketing. Real and pragmatic understanding of actually implementing CRM through both sales & marketing. Helping re-train the people and re-direct the business to understand the customer using the data.
BRAND DEVELOPMENT & COMMUNICATION STRATEGIST-£900 m Premier Farnell Group - B2B electrical components supply
· Re-positioning company Brands across all channels. Working with Group Steering committee reporting to CEO working with individual country managers.
· Developing new channels for marketing & Sales by developing CRM model. Creating appropriate campaigns. Initial Response - 9% sales increase. Working on all UK Brands – CPC, Farnell & Kent
HEAD OF MARKETING FOR BERKELEY HOMES GROUP (report to Chairman & MD)
· Re-positioning Brand to match current communication channels and changing pattern of product/customers.
· Managing process & protocols through 6 Operating companies. £6 Million budget – managing Agencies.
HEAD OF eCOMMERCE UK (direct report to CEO) -£900 m B2B electrical components supply
· Managing a department of 30; engaged as an Interim; contract renewed for a further 100 days after first 6 months. Core purpose to analyse, plan and deliver a highly sophisticated ecommerce model for a large and complex international organisation (www.farnell.com) with a widely differentiated customer base (large multinationals to single consumers). Strategy recognised by Forrester as a standard for the eProcurement market place.
INTERIM MD OF LEADING BUSINESS PUBLISHERS INTERNET DIVISION (report to Group MD)
· Developed Management Structure & Operational Facilities, New Business Programme and cross company sales proposition.
OTHER SAMPLE PROJECTS IN BRIEF
· B2C sales (www.bigsave.com): developed business related marketing strategy and set up operational & planning processes; created loyalty programme and new sales channels also site/image makeover; considerable ROI improvements through cost controls and operational improvements.
· Calumet/KLP ? series of major projects for £160m leader in photo/image retail/wholesale alongside British MD ? helping translate and improve existing Chicago and Internet strategies to British, German Dutch markets, developing an effective catalogue and eCatalogue style, clear price positioning and ordering methodologies (call centre), clarifying business allocation vis a vis retail branches.




· Berkeley Homes: end?to?end corporate image project for a major UK house builder, translating their new ID into consistent and effective protocols and templates for every area of the business. From standard correspondence to technical document styles and ultimately a knowledge management capability.
· www.goldfactory.co.uk ? Developed marketing strategy & eRetail planning
· Russia: development of channels, promotional strategies and sales readiness for two brand launches.
· Poland: SP agency development assignments; keynote speaker at 1998 Below the Line national conference.

Education

Educated Cotham Grammar School in Bristol
· Ex Chairman, Institute of Sales Promotion (established Secretariat & Consultants register and served on the
ASA/CAP joint code of practice committee.) Early member of the CSPA (USA) ? one of the first Europeans.
· Registered Consultant with BT, Business Link, the Marketing Society and the CRM Forum.
· Institute of Marketing & numerous courses from Management Strategy & Agency Development to TACK sales, Project Management, Time Management, Public Speaking, etc.
· Well wired: considerable knowledge of eCommerce, enterprise/network, call centre and data mining/analysis capabilities, including use of Siebel/Dynamo/Alterian and understanding of Lucent/Vignet/ Autonomy tools. Strong personal desktop skills inc. Office; PowerPoint; Excel.

Skills

…Last 5 years as an innovative freelance consultant & interim director. Reshaping awareness for the electronic age. Managing the steps between Technology & Marketing working to transform Mail Order, Catalogue & Branch, Sales Force based businesses to eCommerce at strategic and operational levels and then migration to maturity as eBusiness. Recent working on major acquisition, re-structuring & integration and Head of Marketing for major UK Home Builder – setting standards & operational protocols.

Languages

English

Other

· Married with 2 grown up children; · Public Life: Founder Member of the SDP, Ealing Chairman, shared the platform with the Gang of Four.
· Past President of Ealing Rugby Club at a very successful time in their history.
· Interests: anthropology is chief current intellectual interest; extremely well informed about Internet & CRM and new media developments; skiing is main recreational adventure. Well travelled for business and interest.

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