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eBusiness, Marketing, Change Mgt & Strategy Senior Executive

Work Experience

Interim Management:

1. Smartlogik Group plc: Jun 2001 - Nov 2001.
Marketing strategy:

Repositioned Smartlogik as an enabler of business solutions rather than just a flogger of search and categorization software
Developed full Marketing Plan incl. corporate Vision, Positioning & Values
Managed the strategic marketing integration of an acquired competitor
Developed Corporate Communications Plan incl. IR, PR, internal comms and thought leadership
Developed Partner Marketing Plan
Finalised marketing procedures
Built new, energized and focused marketing team across UK and USA
Solutions Marketing, business cases, development plans and marketing/sales plans and aids for new applications and solutions

2. Bright Station plc Dec 2000 - May 2001
Strategic Planning & Marketing:

Developed the positioning, vision and values of the Bright Station Group
Developed a marketing plan for the Bright Station Group
Developed a central marketing and web development team
Initiated a Thought Leadership program for the Bright Station Group
Facilitated a re-evaluation of the open source development of a core technology which spearheaded a subsequent restructure of the web services division
Proposed a radical restructure of the entire Bright Station Group
Developed the business plan and led the prototype development team of a new ‘peer-to-peer’ technology business
Managed the PR and Investor Relations for the company through an extremely difficult period
Worked with the Board and its advisers regarding the planning for and communication of the radical restructure and capital raising activities of the Group

3. Virgin Wines Mar 2000 - Nov 2000
Marketing strategy and implementation for company launch:

Detailed Marketing Plan including strategy, positioning, key messages, competitive analysis, marketing strategy, timetable, etc.
Viral email marketing campaign (take 3 friends to Nekker Island) which demonstrated the VW brand values to 2 million people and created an opt-in e-mailing list of 125,000
Designed and delivered VW launch direct and email marketing campaign to 500,000 potential customers
Developed and managed alliance marketing program and procedures resulting in alliances with major online partners (Egg, AOL, QXL, Zoom, major shopping portals, other Virgin companies incl. Mobile, Energy, Trains, trainline.com, Direct, Money, Net, Megastores, V-shops, etc.)
Proposal, negotiation and creation of iii Wine Club and MetWines (Metro) ‘powered by Virgin Wines’
Researched different selling models including auctions, collaboration, etc.
Represented Virgin Wines on the Virgin ‘.com CEOs Committee’ with the aim of standardizing eCommerce development across the Virgin Group

4. AMP (UK) plc Aug 1999 - Mar 2000
eBusiness Strategy and implementation:

Identifying new eBusiness opportunities for AMP
Development of eBusiness strategy which resulted in the recommendation that AMP build an ‘eIFA’ (AMPle was launched in 2000)
Assisting with the conception and development of Virgin Money (including strategy development, functional design, sourcing fund managers for the funds supermarket, and strategic recommendations for motor insurance (recommending AA as the partner) and fund knowledge partners.
Researched and evangelised about the development of an innovations/corporate venturing process within AMP
Driving and guiding each of AMP’s UK businesses in their development and implementation of eCommerce strategies, eCommerce capabilities and appropriate eBusiness cultures
Establishing group-wide eCommerce standards – technical and business process
Leveraging the eCommerce experiences of AMP in Australia within the UK operations
Establishing a UK Group eCommerce presence and community
Working with other UK Group Executives in the development of Group-level eCommerce strategies – stakeholder pensions, eHR, eProcurement, Group branding and web presence, etc.
Establishing a strong eCommerce team for the UK Group

5. Lazard Asset Management (Australia) November 1998
eBusiness strategy

6. British Airways (Australia) Apr-Jun 1997
eCommerce strategy

Full-time employment:

1. Andersen Consulting July 1997 - July 1999.
Senior Manager, eBusiness & Change Management for financial services, primarily for AMP:

Designing and conducting eCommerce awareness workshops for the Top 50 AMP executives
eCommerce strategy development
Internet Marketing strategy, planning, design, implementation and training
Development of content management and email response systems and processes
Development of an Internet banking strategy and implementation plan
Development of the ‘One AMP’ channel integration strategy and communications
Development of a project to improve the relationship management skills of the AC staff at AMP
Development of executive reporting for AMP’s $100million outsourcing contract with CSC
Development of AMP’s global, dual approach to eCommerce

2. InterMark Marketing Communications, Dec 1991 - June 1997
CEO & Founder
Australian pioneer of 'marketing with multimedia'.

From December 1991 to April 1997, Campbell and his team of up to 20 professionals designed and developed interactive marketing solutions for a wide variety of major corporations including: AMP, Rothschilds Australia, Hyster Australia, Hyster Europe, Canon Australia, National Mutual, Commonwealth Bank Finance Corporation, Zurich Australia, Pfizer Pharmaceuticals, Smith Kline Beecham, Westpac Banking Corporation, Singapore International Convention & Exhibition Centre, Alcon Pharmaceuticals, Apple and American Express.

3. Ultimate Computers (Jul 89 – Nov 91)
Sales Manager

4. Austravco Convention & Incentive Management (Jan 89 – Jul 89)
Sales Manager

5. NCR Australia (Jul 85 – Jan 89)
Account Manager

6. Hawker Pacific (Jul 84 – Jun 85)
Management trainee.

7. RAAF Academy (Jan 81 – Jun 84)
Officer Cadet

Education

Bachelor of Science, University of Melbourne
GMQ (MBA) Australian Graduate School of Management, University of NSW

Skills

eBusiness strategy and implementation, marketing strategy, marketing communications, business strategy, team building, executive coaching, business consulting, change management, sales, public speaking, culture development, leadership

Languages

English

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