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Asst Brand manager

Work Experience

Work experience

Product Manager –Bergen Healthcare from April-2002 to July2004
Achievements
· Launched the brand ,”Gemcal”, anti-osteoporosis Brand and made it no.1
above Alpha-D3 of Glaxo in India, a brand of 4 million US dollars
· Looking after Enzoflam- anti-inflammatory-analgesic No.3 in its own category for Dental pain control
· Looking after “Ondem”the Oncological antiemetic brand of 1million US dollars no 1 brand in its
Pediatric segment
· Looking after “Zocef ” , a 4 Million US dollar premium antibiotic brand used by Urologist

Responsibilities
· Launching New Brands successfully.
· Creation of Promotional inputs , Visual aids, for the Sales force at the national level.
· Conducting Training for the Sales force.
· Develop Brand plan and strategies for the brand & successfully implementing them.
· Conducting Market Research & development of new markets.
· Representing the company in Annual Doctors meeting like Apicon, Asicon.Dental conference
· Development of budget -plans for the brands

Product Executive –Bergen healthcare from February 2001 to March2002
. Launch of “Enzoflam”, Anti-inflammatory-analgesic combination
at present the no.3 in its own category in India.
. Development of task force in Ghaziabad region of India & increased sales from 9
billion Indian rupees per month in May,2001 to 20 billion in March,2002
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Regional Core Customer Executive in Panacea Biotec limited fromApril2000
to February2001
· Co-ordination with Sales force & doctors for Conducting Hepatitis –B
Vaccination Camps in Mumbai region
· Co-ordination with Sales force & doctors for Osteoporosis detection camps
· Coordination of diabetes detection camps with leading physicians in Hospital and trade
To boost sales for ant diabetic range of products
· Meeting the pre- assigned sales target

Management Trainee Sales in Panacea Biotec limited from November 1999 to April, 2000
· Meeting customers for Sales presentations (doctors)
· Selling anti-Diabetic range of product s to leading physicians to increase sales
· Meeting the sales target & receiving the sales collection.

Education

September 2004 Pursuing MBA in (First Semester subjects)
to May 2006 Managerial Accountancy, Corporate Finance,
Innovation Management, Strategic Management,
Managerial economics & Quantitative techniques
Information management. Received overall

Second semester (subjects)
Operational strategic management, International
Business, International economics, Organization
Behavior, Project management and Marketing


September 1997 MBA in Marketing from FMS-Banaras Hindu
to June 1999 University, India
Consumer Behavior, Advertisement Mgt.
Market research , International marketing.
Sales force management, Advertisement media
Planning, Advertisement copy and communications


December1994 Post-graduate Diploma in Environmental
to December1996 Management from IISW&BM Calcutta, India


September1991 Bachelor of Science (Hons.)-Zoology, Botany
to December 1994 & Chemistry from The University of Burdwan, India.
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Skills

sales and negotiation skills
Brand management
event management
Training
sales monitoring

Languages

English ,German,Hindi,bengali

Other

Computer Knowledge

MS-Office- Excel, Word, PowerPoint , Project

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