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marketing director

Work Experience

Various roles as product (group)manager, marketing manager,
(int) marketing director and business development director in FMCG both in Business to Consumer (Food) BtoB (foodservice)

Turning the positioning and perception of brand X as an “Indonesian” brand into a modern Asian brand thus stretching the brand and broadening its growth-potential.

Prepared introduction of brand X out of home (restaurants/home delivery)
Result; trackrecord of double digit growth, most successful retailfood brand in the Netherlands for 2 years in a row

Demonstrating true leadership.
Driving organisational change and restructuring resulting
in winning team spirit and highest turnover-growth-rate of all European countries of big multinational.
Very successful launch of a new communication platform giving company Y a brandnew identity in the marketplace.
Creating a new buss. model and New Channel approach successfully and leveraging it in Europe.

Education

Erasmus university (prop)
HEAO Int marketing
NIMA C marketing degree

Skills

Turn around management
Strategy and development
Strategy / identity development, marketing/launching of new concepts/brands, sharpening propositions, productassortment and sales
Cooperation:
Motivating employees, teambuilding, coaching, change if managementstyle and culture

Languages

English, dutch Fluent
German Basic

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