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marketing and export management specialist

Werkervaring interimmanager

Work – and project experience
2000-2007 : product manager and afterwards marketing manager for a group in the FMCG.
Executive Staff Member.
Activities and responsibilities:

Business development management & marketing management.

Development of food products, private labels and brands.

Market analysis and competitive intelligence. Formulation of the business-and marketing plans.

Export consultancy for producers and contract manufacturers + logistics management.

Participations at important fairs in FMCG 2

Product management (recommendations, plans, strategies, meetings with sales teams,
production units and agents, trade marketing and marketing mix aspects, drafting the export
sales plans) & development of new products.

Key account management for F1 and F2 in Europe (Germany, The Netherlands, U.K., Belgium,
Luxembourg, France, Spain). Negotiations with the largest retailers and finalisation of the
product introduction projects.

Drafting contract manufacturing agreements, distribution agreements with contract
manufacturers and production units.

BRM (Business Resource Management) sourcing projects.

Implementation of commercial software and CRM sales-information systems and optimalistion
of the network infrastructure.

Management of product introduction projects and product development projects.

Setting-up, following-up and leading the foreign sales departments.
Export & sourcing experience in : U.K., Poland, Austria, Spain, Portugal, Benelux, Germany, Czech
Republic

Opleiding interimmanager

Education & Qualifications
2001 – 2004 Master in Industrial Management EMS (EHSAL Management Shool)
Brussels (Belgium) graduated with distinction
Projectmanagement Based on the PmBok Guide international standard.
Business Resource Management spend & strategy analysis, make or
buy, Purchasing & SCM,MRP,ERP & SC re-engineering,
contracting, E-sourcing.
1993 – 1999 Master in Commercial Sciences & Marketing Management HUB EHSAL
HS University Brussels (Belgium) graduated with distinction
Additional projects: Automation analysis for Hospithera (Brussels)
Market research for Omron electronics
Marketingplan for Toblerone
Competitor analysis for Cabritta-Carpets
Thesis
At HUB – HS University Brussels Title: “Competitive Intelligence” great
distinction, awarded by stichting marketing/instima
At EMS (Ehsal Management Shool) Title: “Supply market research for a
contract manufacturing project in the food industry”

Consultancy interimmanagement a.i. kerncompetenties

Activities and responsibilities:

Business development management & marketing management.

Development of food products, private labels and brands.

Market analysis and competitive intelligence. Formulation of the business-and marketing plans.

Export consultancy for producers and contract manufacturers + logistics management.

Participations at important food fairs in FMCG Sial (Fr), Anuga (D), PLMA (Nl), Alimentaria (Sp),
...
2

Product management (recommendations, plans, strategies, meetings with sales teams,
production units and agents, trade marketing and marketing mix aspects, drafting the export
sales plans) & development of new products.

Key account management for F1 and F2 in Europe (Germany, The Netherlands, U.K., Belgium,
Luxembourg, France, Spain). Negotiations with the largest retailers and finalisation of the
product introduction projects.

Drafting contract manufacturing agreements, distribution agreements with contract
manufacturers and production units.

BRM (Business Resource Management) sourcing projects.

Implementation of commercial software and CRM sales-information systems and optimalistion
of the network infrastructure.

Management of product introduction projects and product development projects.

Setting-up, following-up and leading the foreign sales departments in France & Spain.
Export & sourcing experience in : U.K., Poland, Austria, Spain, Portugal, Benelux, Germany, Czech

Talenkennis interimmanager

Languages: mother-tongue Dutch, fluent in oral and written French (second mothertongue),
good knowledge of English, good knowledge of German, knowledge of Spanish

Overig

Microsoft Office (Word, Excel, Frontpage, Outlook, PowerPoint and Access), knowledge of
the different Windows OS platforms, network management, database management,
Website development, CRM information systems, sales information systems, commercial
management systems. Structural programming

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