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Marketing Communication Manager

Work Experience

INTERIM MARKETING CONSULTANT
The House of Marketing - 03/2005 – 03/2006

Sector: Energy
Company: Electrabel NV

Responsibilities:

Operational Marketing Manager Electrabel Channel Marketing
• Concept and development of promotion campaign B-to-C and B-to-P
• Organization en co-ordination of diverse street marketing actions with animation and contracting.
• Marketing support for partners : development POS-material, partner folder, incentive program, events

Sr. Project Leader with Electrabel B-to-B Communication.
• development, co-ordination and follow-up of communication actions B2B, on a quantitative (budget reporting) and qualitative (content, lay-out) level operational and administrative follow-up of projects and external suppliers (communication agencies, DM-handlers...)


FREELANCE MARKETING CONSULTANT
(11/2003 – 04/2004)

Sector: Telecom
Company: The Bottom Line NV

Responsibilities:

• Discuss contracts, rates and commission fees with telecom and energy suppliers.
• Operational marketing: market research, working out the 4 Ps, including feasibility studies, margin calculations and simulations.
• Develop website, leaflet and order forms



ACCOUNT MANAGER
(2000 – 2003)

Sector: Telecom and Media
Company: Cignal Global Communications NV, KPN Belgium NV, Ventelo NV, Streep NV

Responsibilities:

• Create high-level and long-term customer relations
• Monitoring of services and follow-up of customers.
• Participate in regional marketing activities



MARKETING COMMUNICATION MANAGER
(1998 – 1999)

Sector: Telecom
Company: Global Media Concept NV

Responsibilities:

• Develop and implement the company’s B-to-B communication strategy.
• Develop Direct Marketing actions: mailings
• Create e-marketing tools: interactive website, mailings
• National and international pr-management, including copy-writing press releases.
• Organization of participation to national and international trade fairs and conferences.
• Co-ordination with several communication agencies, private and public services.
• Development, implementation and control of the marketing budget.



MARKETING ASSISTANT
(1992 - 1998)

Sector: Waste Management
Company: SITA NV (holding)

Responsibilities:

• All-round marketing position implementing the company’s B-to-B communication strategy
• Develop company and product leaflets, newsletters, publicity in trade journals including copy writing, selection images, final editing
• Organize press conferences and participation to trade fairs
• Co-ordinate sponsoring activities and business events
• Organize internal and external presentations and seminars
• Co-ordination with several communication agencies, private and public services
• Implementation and control of the marketing budget.
• Development of CRM-database

Education

1990 – 1991 Master in Leisure and Tourism
Tourist-recreative City-Marketing
University of Gent

1981 - 1987 University degree in History of Art and Archaeology
University of Gent

1975 – 1981 Latin - Greek
Sint-Bavohumaniora Gent


Further Training
Consultative Selling. 2002 – Multimedia Skills
Strategic Selling. 2001 - Herbots & Partners
Relation Skills. 2001 - Herbots & Partners
Marketing Communication. 1994 – EHSAL Brussels

Skills

Individual personality: Highly driven, enthusiastic and always in search of new learning experiences. She developed strong organization, co-ordination and communication skills. Has excellent commercial and problem solving views. Disposes of a proven ability to take initiative and to cope with deadlines thanks to her planned attitude. Seeks to be closely involved in the market, which results in a high customer and result oriented approach. Has the ability to cope with a high degree of change. Adapts easily to new situations and surroundings.

Group role: Excellent team player. Is able to influence and motivate people for projects and common goals.

Languages

Dutch: mother tongue
English: fluent
French: fluent
German: good knowledge

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