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Managing Director

Work Experience

Oct 2000 to present AvataR International Limited (London, UK)
Managing Director

· Responsible for day to day operations with major focus on sales and marketing in a small pre-IPO firm in the Internet, e-commerce, software sector
· On joining steered company away from low profit market sectors and services.
· Implemented outsourcing of software (SQL, Java, ASP, etc.) to Indian partner increasing margins, productivity and quality
· Implementing channel partner network for our offshore software solutions
· Implemented and maintained key marketing strategies
· Increased sales and profit margins over previous year.
· Created strategic alliances with IT hardware and support service companies.
· Hired and trained new sales and marketing staff and implemented bonus/commission schemes.
· Increased the company’s profile through various organisations, sponsorships and public speaking.
· Developed sales and marketing strategies for all products and services including Internet services, design, web-based applications, video streaming, bespoke software and database programming.
· Built Strategic alliance partnerships with IBM, Microsoft and others
· Implemented a sponsorship agreement with major sports club.
· Negotiated other partnerships and beta clients.


1996–2000 Thomson Entertainment (new name, Thales Group - Crawley, UK)
International Sales Manager

· Redeveloped firm’s approach to North and South American markets in the entertainment simulation product business.
· Developed new channel and direct markets in the Americas, Canada, Africa, Middle East and India.
· Specific success in Turkey, Russia, Hungary, Egypt, Dubai and Saudi Arabia
· Maintained existing channel partners throughout Europe and managed a network of distributors globally.
· Created strategic alliances with media organisations and carried out all business development functions, creating business models and negotiated financing for clients.
· Created, negotiated and implemented legal contracts for all sales, software and intellectual property rights.
· Successfully negotiated and settled 4 lawsuits left pending by previous management.


1994–1996 Showscan Entertainment (London, UK)
European Sales Manager

· Managed network of channel partners (e.g. Paris, Stockholm, Madrid, Moscow) for California based company.
· Negotiated new film leases for existing simulation cinemas throughout Europe.
· Prepared proforma business plans for potential clients.
· Pioneered first Showscan theatre in Olympic Spirit venues.


1992—1994 Event Communications (London, UK)
Project Manager

· Designed and marketed major projects including UK Pavilion, Taejon Expo’93, Korea.
· Developed partnerships and strategic alliances for servicing Hungary’s Budapest Expo’96.
· Developed complete infrastructure for service and sales of products
· Designed nightly sound and light spectacular for Budapest Expo’96.

1990—1992 Electrosonic Iberica, S A (Seville, Spain)
General Manager – World’s Fair Office

· Managed product sales, distribution and service for all international and domestic clients
· Managed between 22 and 45 international administrative and technical staff.
· Designed, implemented and sold over 40 sound, light, cinema and audio visual projects for the Seville Expo’92.
· Designed and sold sophisticated PC based control systems.
· Developed, sold and managed maintenance contracts.

1986—1990 Southam Audio Visual Ltd (Toronto, Canada)
General Manager – Systems Division

· Managed twenty administrative, sales and technical staff.
· Designed and sold major control, sound, light and audio visual projects to Fortune 500 corporations and government.
· Designed and sold sophisticated PC based control systems.
· Won awards from Sony, ElectroVoice and others for achieving high sales targets in industry sectors


1981—1986 Electrosonic Ltd (Toronto, Canada)
Senior Sales Consultant

· Designed and sold major control, sound, light and audio visual products and projects to government and Fortune 500 corporate clients including two world fairs.
· Maintained retail distribution chain for audio visual products
· Designed and sold sophisticated PC based control systems.

Education

1977—1981 Ryerson University (Toronto, Canada), obtained Bachelor’s Degree in Image Arts
Two intervarsity baseball championships
Voted MVP 1980

Skills

Overview

A hands-on MD/Sales Manager with over twenty years international experience in general management, sales management, channel distribution management and strategic business development in product sales. Extensive experience in negotiating large projects and sales of high technology systems and services at every level. Understands the value of developing and maintaining long-term channel and customer relationships. Possesses excellent interpersonal skills and is a natural motivator and leader who is accustomed to managing diverse teams. An intelligent and strong public speaker.

Brad has the ability to understand and adapt to business issues in most cultures having worked successfully with clients around the world. As an expert networker and a passionate motivator, he has the ability to escalate and close sales based not only a deep understanding of the sales process, but an ability to determine a customers buying motivation.

Languages

Fluent in Spanish – conversant in Portuguese and French. Continuing studies in French language. Has studied Hungarian and Korean.

Other

Other Directorships
Feb 2002—Present non-executive director – Innovator One – a London based venture capital company specialising in new technology.
Feb 1999—Present director -- Nutriformula.com – a dot com specialising in online sales of sports supplements

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