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Change & innovation management

Work Experience

Synopsis:
After extensive training in banking and the management of a bank branch, I seized the decision to fully dedicate my activities to Marketing and Consulting. The necessary theoretical knowledge I attained by studying at the SAWI (Swiss Marketing and Advertising Institute) and at the Open University.
By Learning by doing ‚ I developed my knowledge constantly. This in the past years in companies such as Credit Suisse (Head Media Relations and press speaker), the European distribution group Eurodis (Head Corporate Communication and Marketing ), Swisscom, Bern (CH) (external advisor in change management) Roche Pharma, Basle (CH) adviser of CIO and IT-Management – just to mention some main tasks.
I have enjoyed agency experience with a large PR agency, where I was primarily responsible for international mandates mainly in the area of sponsoring and consumer goods. In the last two years I was heavily involved in several large Health care, SPA and Hotel projects.

I am a creative personality with a broad/holistic view committed to:
Efficiency,
Excellence,
Sustainability and
Entrepreneurship.

EXPERIENCE
INDEPENDENT CONSULTANT AND ENTREPRENEUR — 03/1997 -
Senior consultant with Companies like Swisscom, Roche, Government of Oman. Project Manager in the field of Personal Training, Information Technology, Branding and Healthcare in the Middle East (U.A.E., Kuwait, Qatar) for several organizations and companies.

HEAD MARKETING AND CORPORATE COMMUNICATION, EURODIS GROUP, REGENSDORF (CH) — 03/1991 - 09/1996
Responsible for the development of the European Distribution Group for electronic
components and Information Technology (Branches in 12 countries, Turnover CHF 700 million)
Responsibilities:
• Elaboration and implementation of Corporate Identity.
• Coaching and supporting CEO and top management.
• Creating, planning, implementing, realizing and controlling of the whole Marketing, Advertising- and PR-Activities.
• Heading internal advertising agency (conception and production of all Print-media
(annual report, customer magazine, adds, etc.)
• Realizing pan-European promotion campaigns
• Planning and realizing national and international exhibitions and conferences.

INDEPENDENT MARKETING AND COMMUNICATION CONSULTANT — 1988 - 1991
Active in the field of IT and technology, mainly in Germany and UK for multinational
companies.

HEAD CORPORATE COMMUNICATION, SERVICES FINANCIERS SA, GENEVA — 09/1986 - 09/1988
• Development of Information- and communication strategy for large multinational
financial and industrial group of Mr. Werner K. Rey
• Coordination of worldwide information- and communication activities
• Coaching and supporting owner during meetings and conferences
• Public Relations with stakeholders (banks, business partners, media, top opinion
leaders and governmental representatives ).

SENIOR ACCOUNT EXECUTIVE, BURSON MARSTELLER PR, ZURICH (CH) — 12/1984 - 03/1986
Comprehensive customer liaison and support of large international mandates (e.g.):
• Royal Canadian Mint (Olympic Games in Calgary),
• Kodak (Sponsor Swiss Ski Team),
• Whitbread Round the World Race (winning UBS-Switzerland Team).
• Cultural sponsoring Digital Equipment (DEC).

Head Media department and Media speaker, Credit Suisse, Headquarters, Zurich
(CH) — 09/1981 - 11/1984
• Development and heading Media department
• Acting as Media speaker (main contact person to national and international media)
• Coaching Top Management
• Writing of speeches, professional articles, communiqués, etc.
• Planning and performing of PR- and sponsoring activities
• Editor of Banks own Youth magazine

BRANCH MANAGER, SAANEN BANK, GSTAAD (CH) — 04/1972 - 04/1981
• Development and managing of Gstaad branch
• Individual customer liaisons with discerning local and international clientele
• Reaching an important market share

ADMINISTRATOR, PORTFOLIO, SWISS VOLKSBANK, SOLOTHURN (CH) — 09/1968 - 03/1972
First job after apprenticeship.

Education

EDUCATION
Open University, UK — BSc (Hons), 2007

Diploma in Design and Innovation, OU, 2006

Certificate in Social Sciences, OU, 2002

Certificate in Humanities, OU, 2001

SAWI (Swiss Marketing Institute) - MA-PR, 1984

Business School, Solothurn (Swiss Federal Certificate of Proficiency), 1965 - 1968

College, Neuchâtel (CH), 1964/65
Primary and Secondary School, Solothurn, 1956 - 1964

Skills

Strategisches Eruieren, Planen und Umsetzen von Projekten
Breites Wissen auf dem Gebiet von Marketing, Kommunikation und Branding
Gewandt im Verhandeln auf hohem Niveau

Languages

Deutsch (Muttersprache)
Englisch (perfekt in Wort und Schrift)
Französisch (gute Kenntnisse)

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