beschikbaar?

TIP: soortgelijke CVs vinden

Marketing professional / Change Management

Work Experience

since 10/2009 Business GmbH, Hanover, Germany
Managing Partner
• Change Management Consultant with focus on strategic business management,
human resources management, sales and marketing

11/2007 to 10/2009 VHV Group, Hannoversche Lebensversicherung, Hanover, Germany
Leader of CRM & Direct Marketing & Internet
• Leading a team of 12 members with two direct reports
• Reporting directly to the managing director sales
• Budget and marketing activity planning of the brands Hannoversche Lebensversicherung and Hannoversche Direkt
• Responsible for the sales volume of the direct channel incl. budget
• Negotiation of contracts with potential co-operation partners
• Responsible for all Below marketing activities in order to acquire new customer incl. Affiliate, SEO, SEM etc.
• Identification of potential target groups and aligning marketing strategy
• Ensure lean processes and customer oriented communication
• Development and implementation of Cross- and Up-selling programs

07/2006 to 11/2007 GE Money Bank, Hanover, Germany
Leader of Brand & Advertising (& interim CRM)
• Leading a Team of 11 team members in Germany and 4 team members in India
• Managing the marketing budget and planning for GE Money Bank Germany b2b & b2c
• Development and execution of positioning and marketing strategy
• Ensure the brand consistency communication within the Corporate design guidelines
• Driving marketing campaigns within the whole marketing mix to support the business goals
• Increase the brand awareness of GEMB in the German market
• Responsible for Analysis and Reporting of all marketing related tasks
• Implementation of lifecycle programs based on customer needs and ongoing optimisation

09/2005 to 07/2006 GE Money Bank, Hannover, Germany
Leader of X-Sell & Direct & CRM
• Leading a Team of 6 team members in Germany and 2 team members in India
• Integrated CRM Team from Risk in X-Sell Team (2 Team members)
• Restructured X-Sell Team and defined responsibilities
• Responsible for all marketing campaign tracking activities
• Campaign and budget planning for 2006
• Building up Outbound team and strategy with the sales channel
• Taken over responsibility for all affinity marketing support
• Over performed target for 2005 by 20% cash loan volume

10/2004 to 08/2005 GE Money Bank, Hannover, Germany
X-Sell Specialist
• Developed and implemented response handling processes
• Developed and implemented lifecycle mailing activities for different target segments to increase X-Sell results in the sales channels
• Driven all X-Sell activities for existing customer groups to support the sales channels
• Developed test and learn activities to increase up sell results of cash loan customers
• Analyzed target groups in order to find new attractive X-Sell potential and tested them successfully

01-2000 to 09/2004 SEB Bank AG, Frankfurt/Main, Germany
Marketing Project-Manager
• Developed, launched and controlled marketing campaigns within the whole marketing mix.
• Briefed and leaded the external advertising agencies and producers.
• Developed marketing brochures, advertisements, and promotional items.
• Developed and installed successful customer dialogue programs (customer relationship management).
• Managed direct mail campaigns.

02-94 to 08-94 Norddeutsche Landesbank, Brunswick, Germany
Credit Clerk

Education

Diploma (=B.A. Honors) (1995 - 1999)
University of Hildesheim, Germany

Major: Marketing
Minor: Consulting

08-91 to 01-94
Bank Clerk (state recognized bank trainee program)
Norddeutsche Landesbank, Brunswick, Germany

Skills

- Marketing professional in all relevant Marketing areas
- Change Management
- Training and development

Languages

German: native speaker
English: fluent

Other

Six Sigma - Greenbelt certification
Accredited member of the TMS network (tmsdi), accredited and certified TMS Trainer and consultant

 beschikbaar?