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Director of Marketing

Work Experience

1. WWF INTERNATIONAL headquarters (World Wide Fund For Nature), Gland, Switzerland.
Function : Director of corporate communications
Period : 01/05/2002- now
Contract type : independant management consultant

Tasks:
- Responsible for the development of a new "brand strategy" for WWF on global level.
- Responsible for the full implementation of the new brand in more than 50 WWF offices all over the world: trainings, seminars, presentations,...
- Responsible for a new PR strategy towards press, companies, members, internal staff,...
- Integration of the new brand in the overall marketing plan
- Budget follow up
- Development of a new worldwide advertising concept in order to create brand awareness and more fundraising income.
- Responsible for international market research.
- From 01/05/2002 till 31/10/2003 also responsible for WWF Belgium in the function of Director Marketing and Communications.
- Member of the direction team.

2. THOMSON DIRECTORIES LTD (bankrupt), Brussels, Belgium
Function : Marketing Director
Period : 01/04/2001-30/04/2002
Contract type : permanent employee contract

Tasks:
- Responsible for the complete marketing plan of the company (start up new "yellow page directories" company)
- Product definition, pricing strategy, communications, PR, events set up, product distribution,...
- Experience with marketing plans, budgets, communication strategies, P&L documents, presentations to shareholders.
- Member of Board of Directors

3. TELE ATLAS (Gent, Belgium)
Function : General Manager Corporate Marketing
Period : 01/07/1994 - 31/03/2001
Contract type : permanent employee contract

Tasks:
- Responsible for the realization of a marketing and communications strategy on corporate level (15 countries). (Digital mapping for car navigation, GPS applications,...)
- Responsible for the re-branding of the company worldwide, in cooperation with an external agency Landor in London.
- General spokesperson for national and international press.
- General spokesperson for all acquisition communication
- General spokesperson for all investor relations during IPO.
- Responsible for all PR and advertising, off-line and on-line publications.
- Responsible for all events, fairs, seminars.

4. COLUMBIA TRISTAR / SONY (Brussels, Belgium)
Function : Electronic Publishing Manager
Period : 01/09/1992 - 01/07/1994
Contract type : permanent employee contract

Tasks:
- Responsible for a full business unit :Electronic Publishing, publishing multimedia products for the Benelux.
- Negotiating contracts with publishing companies Van Dale, Kluwer, Standaard Uitgeverij, Reed/Elsevier, Hachette, Bertelsmann,...
- Set up a marketing plan, defining products, pricing, communications, distribution.

5. MERCURI URVAL CONSULTANTS (Kortrijk, Gent, Belgium)
Function : Management consultant
Period : 01/08/1991-31/08/1992
Contract type : permanent employee contract

Tasks:
- Recruitment of personnel for companies based in Belgium.
- Prospecting mainly Japanese companies in the Benelux.
- Editing recruitment advertisements, interpreting psychological tests, in depth-interviews, reporting to client.

6. DOMO BEAULIEU (Gent, Belgium, Lille, France)
Function : Area Export Manager
Period : 01/02/1989- 31/07/1991
Tasks :
- Sales management, export of textile products in France, Italy and the Far East.
- Negotiations and sales to key accounts
- Introducing the company in the far East : Japan, Taiwan, Hong Kong, Indonesia, Singapore, Thailand, Korea.

Education

- Master in Oriental Philology (option sinology).
Graduated from the university of Gent in Belgium in 1987.
- Master in Marketing communications
- Several marketing courses at Vlerick School in Belgium

Skills

Marketing, Communications, Branding

Languages

Nederlands, Frans, Engels

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