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Regional Sales Director

Work Experience

After graduating with a Bachelors degree in Marketing from the Hogere Economische School in Amsterdam, I started my career in sales at Nashua in 1989 as a sales executive. Over a period of two years I developed myself into an able representative of the company primarily focused on developing new business. After this period in 1991 I moved into the IT sector where I worked as a corporate account manager at Borsu Systema specifically focused on selling a portfolio of hardware, software and network components to large government accounts in The Netherlands.

In 1995, I joined e-office and my activities moved towards the sale of solutions as opposite to selling products. At e-office I was responsible for selling groupware solutions and e-commerce applications based on Lotus Notes and Microsoft Exchange to large corporate businesses in The Netherlands.

By the beginning of 1997, I left e-office to join WorldCom. In this dynamic, fast growing and rapidly changing telecommunication environment I developed myself into a manager of various sales teams. My last role was Sales Director for the corporate market in The Netherlands where I was responsible for a headcount of 68 FTE.

September 2000, I joined Novaxess in Amsterdam as an investor and as Sales Director for the NL business unit. This company offered broadband services for Voice, Data and Internet and I grew the team from 8 sales representatives to 50. I left the company after a period of 6 months because the VC’s backed out of the additional investments required. The company went bankrupted shortly after.

After a sabbatical period of 5 months I joined McAfee Security in August 2001. Here as Regional Director I have held various sales management jobs both in The Netherlands as well as in Belgium and Luxembourg.

Former employers:
2001–2004 Network Associates (McAfee Inc.) in Amsterdam
Regional Director Benelux
Duties: Sale of the complete security portfolio to top 200 accounts in NL; NL turnover $ 25M; Assist and develop resellers in selling the products. Development of the strategic relationships with IBM, EDS, ATOS, Getronics. Organise sales and marketing activities with partners and press to develop the awareness of the products. 22 reports

2000–2001 Novaxess Amsterdam
Sales Director Area Business Unit The Netherlands
Duties: Recruitment of sales reps and sales engineers, responsible for total headcount of 50 FTE; Annual target of $50M in NL; Identification and development of direct sales approach to business users.
1997–2000 WorldCom Amsterdam
Sales Director Corporate Accounts
Duties: Responsible for the sales of voice, data and internet services to corporate end users in NL; Responsible for a sales team of 68 FTE focused on new business as well as existing business. 5 sales managers as direct reports; Annual target of $65M.
1995–1997 e-office Huis ter Heide - Sales Manager
1991-1995 Borsu Systema Lelystad - Corp. Account Manager 1989-1991 Nashua Amsterdam - Sales Executive

Education

HEAO CE-Amsterdam; Diploma 1988
HAVO-Uithoorn; Diploma 1984
2002-Hemsley-Fraser Strategic Management Course
2000-Ashridge post MBA course on Performance Management
1999-Personal coaching by Ruysdael Management Institution
1999-WorldCom management course ‘realizing the potential’
1999-Zenger Miller course on organizational changes, personal development, situational leadership.
1998-Miller Heiman strategic selling courses
1998-Various Mercury Goldman/Door selling courses

Skills

Result driven sales manager; entrepreneur; experience in start up companies and or changing environments; focus on performance management and change management.

Languages

Dutch and British nationality.
English-bilingual;Dutch-bilingual; German-good understanding; French-notions.

Other

Various hobies and sports.

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